Hivernage: refinement at the heart of Marrakech

What sets Hivernage apart from other Marrakech neighbourhoods?

Its location: an upscale residential district a few minutes' walk from the Medina and Guéliz, surrounded by luxury hotels and renowned restaurants.

Hivernage grew up around the Menara gardens and the convention centre, with wide palm-lined avenues. It's now one of the city's most sought-after districts — both residential and close to the buzz of the centre.

Properties here are often upscale apartments or mid-sized villas, valued for their dual proximity: the calm of a residential neighbourhood, and immediate access to the city's best addresses.

Who looks for a property in Hivernage?

A discerning clientele, often used to high-end travel, who want to enjoy Marrakech without giving up the comfort and discretion of a residential district.

It appeals to travellers who want to be close to major hotels and restaurants without staying in one — with the added privacy of a property of their own.

What's expected when managing a property in this district?

A level of finish and responsiveness matching the surrounding hotel standards: this is the neighbourhood where guest expectations run highest.

The proximity of five-star hotels naturally raises guests' expectations around presentation, cleanliness and responsiveness. It's a standard we build into the service applied to every property in this district.